
Imagine for a moment you’re at a bloggers convention and you step into a hotel elevator. Inside, you find three of the biggest movers and shakers in your blogging niche. I mean, these guys (or gals) are major social media influencers!
Just as you push the button for floor 23, one of them says to you, “So, what do you write about and why?”
🦗🦗🦗crickets…
That’s me, speechless. Or, at best, rambling on for 230 vertical feet about fostering world peace.
You probably recognize the scene, it’s called an elevator pitch, and it’s meant to be a brief, unforgettable word picture of what you do and/or offer. The goal is to earn another conversation.
🥁🥁🥁drum roll…
The one most important thing I’ve learned about blogging is that every post is a pitch; and each time you and I hit “publish” we’re asking folks to stay with us for more floors.
Here are two tips for a good pitch:
- Stay on Point: we’ve all read posts by bloggers who can’t quite decide what to say. The best stories have a single main idea or lesson. It’s ok to chase a rabbit, but one at a time, please. 🐇
- Know When to Stop: I confess, I’ve made my point before, and then made it again, and maybe even again. With all due respect to Google Analytics, nobody’s post has to be 1200 words. Especially, if you already said that–twice.
Be sincere, be brief, be seated
Franklin Delano Roosevelt
I realize this isn’t my usual offering. I’m just a regular guy who was tempted to lose all hope but did not. It was God who made the difference. Please join me next week, as I share positive thoughts from a Christian perspective.
Yes, kind reader, that was my elevator pitch. If you’d like, please share yours in the comments.
So, what do you write about, and why?
Regular David (me)
Thank you for reading. 🙏❤️ prayers and love.
Photo by Amy Hirschi on Unsplash

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